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Standing on the Summit

Pricing Excellence Experts

UNLEASH YOUR PRICING POWER

"The single-most important decision in evaluating a business is pricing power..." Warren Buffett

High PRICING POWER comes with HIGH QUALITY PRICES

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London City

A Lucid Price is a well-defined and well-positioned price that is easy to explain and defend towards the customer. 

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Or even better, customers can relate to the price in comparison to the value they perceive from the services or products they are offered.

A HIGH QUALITY
PRICE IS A
LUCID PRICE

DO YOU WANT TO MAXIMIZE YOUR PRICING QUALITY

We know the fundamentals...

Well set prices

At LucidPrice, we are passionate about helping industrial companies achieve pricing excellence. We specialize in value-based and market-driven pricing for the aftermarket business of global manufacturing companies. Our team of pricing experts has a proven track record of helping our clients boost their profitability through pricing transformation.

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5% to 20% gross profit improvement is just a typical outcome of such pricing excellence initiatives...

 

Click below to learn more about how we achieve this.

Clients

OUR INDUSTRIES

Automotive

Aerospace

Mining

Construction

Robotics

Agriculture

Pump Solution

Medical Equipment

Industrial Tools

Forestry

Home Appliances

Machinery

At the Office

TESTIMONIALS

“LucidPrice helped us achieve a pricing transformation that significantly improved our profitability. Their expertise in value-based pricing was invaluable to our business.”

President Aftermarket Division

Industrial tools manufacturer

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