"The single-most important decision in evaluating a business is pricing power..." Warren Buffett
High PRICING POWER comes with HIGH QUALITY PRICES
A Lucid Price is a well-defined and well-positioned price that is easy to explain and defend towards the customer.
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Or even better, customers can relate to the price in comparison to the value they perceive from the services or products they are offered.
A HIGH QUALITY
PRICE IS A LUCID PRICE
DO YOU WANT TO MAXIMIZE YOUR PRICING QUALITY
We know the fundamentals...
At LucidPrice, we are passionate about helping industrial companies achieve pricing excellence. We specialize in value-based and market-driven pricing for the aftermarket business of global manufacturing companies. Our team of pricing experts has a proven track record of helping our clients boost their profitability through pricing transformation.
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5% to 20% gross profit improvement is just a typical outcome of such pricing excellence initiatives...
Click below to learn more about how we achieve this.